Two separate radio stations in my region of the US have gone off the air, permanently, due to financial issues, as well as costs of maintaining their infrastructure.
The first station, KDUN, Reedsport, Oregon, had recently been re-vamped, rebuilt, and made a good go of it, trying to regain an audience after being off the air for several years. I had been hearing KDUN over the past several months, with decent signals, playing Adult Contemporary music, and frequent ID's as Southern Oregon's biggest independent radio station.
KDUN was owned and run by Delilah Rene, a popular US night time radio personality. She got her broadcasting start at KDUN in the late 1970's, and decided to buy her first station and try to make it viable.
It didn't work. Reedsport is a small city on the Southern Oregon Coast, and the surrounding area is not heavily populated. It is a tourist city and has some natural resource jobs, with KDUN's signal reaching Florence, a city maybe 20 miles north (8500 people) and Coos Bay, maybe 20-30 miles south (20K people), but a local market of 5,000 people simply is not enough to keep a radio station going these days. Even if you count in the other 28K people from Florence and Coos Bay, it's just not enough business to support a station like KDUN (Coos Bay has several of its own stations on the airwaves).
So just over a week ago, Delilah turned in KDUN's license. The plug has been permanently pulled.
Online, some radio hobbyists say that 'KDUN didn't have an FM translator', and that was the problem. Actually, lack of an FM translator was not the problem. The poor radio sales marketplace is the problem, and if you're running a station in a small city like Reedsport, that also can be a problem.
Small town radio in the US is disappearing for that reason. The money just isn't there.
By the way, KDUN had an internet stream.
THE STREAM DID NOT SAVE THE STATION.
Remember Radio Disney? They had a stream. In fact, they went ALL ONLINE, the ultimate, intended destination for all radio stations these days.
The stream did not save them. Today their website is a 404.
This also was the case for several other failed radio stations I have reported on over the past 2-3 years. KNPT Newport OR had a translator and a stream. It failed. KUTI Yakima WA had a stream. It failed. KDWN Las Vegas NV had a stream. It failed. The 6 or 7 AM stations shut down by Bell Media in Canada in 2023 all had streams on the Canadian IHeart platform. They all failed. Radio Disney had a stream. It failed.
Having a translator or internet stream -- while a smart radio business practice these days -- will not save a station in a bad business climate.
The fact is: the Radio business climate is very bad. The money is simply not rolling in like it was in the 1980's and 1990's.
KGRG-1 GOES OFF THE AIR, PERMANENTLY
KGRG-1 is a station on 1330 kHz, based out of Auburn, WA, about 15 miles south of me. I used to tune into KGRG-1 while working out on my bench press during the afternoons, because they played a lot of Classic Alternative music. I could hear Nirvana LP cuts, Mudhoney, Pearl Jam B-sides, and other cool Grunge and alternative on the station, which had a listenable signal up here, even though it was on the AM band.
KGRG-FM played similar music, but their FM signal was not audible here.
Both have gone off the air, because of budget cuts at Green River College, the institution where the stations were located. All the KGRG licenses are to be turned back in to the FCC in June. Right now, when I tune in 1330, I don't hear KGRG-1 at all. During the daytime, I hear nothing but hiss and static.
KGRG has, or had, a stream. The stream played whatever music was on KGRG-FM or AM.
The stream, of course, didn't save KGRG. Being on FM did not save KGRG, either.
Here is the Green River College's board report, showing why they pulled the plug on KGRG-1 and KGRG, including its stream.:
Of course, a college station doesn't depend on advertising to exist, so the current poor advertising business climate isn't affecting them. But the College believes that they can't justify having a Radio and Journalism program in an age where anybody can have a podcast by just using their IPhone and internet connection, and anybody with an internet connection and a keyboard can be a 'journalist'.
And nobody who wants a lasting, viable career takes journalism classes anymore. You don't need a degree in journalism to be an online influencer. All you need is a smartphone, or laptop computer, and an internet connection, and you can create your 'content' that way. No degrees or extra education necessary.
I don't say these things to disparage journalism students. I minored in Journalism, and excelled at it. The student newspaper whose issues I edited was #1 in the US. I was, and still am, proud of my ability to write and research news and other issues. I think Journalism is pretty important.
The rest of the world, however, doesn't feel the same way.
Journalism, like Radio, is a dying industry. Journalism employment levels peaked in the 1980's, and they are one tenth what they were in 1985. And College Radio in the US is at a crossroads, with declining numbers of students wanting to work in Radio. A lot of younger people don't really know what Radio is. They listen to Pandora and Spotify. They view podcasts on the internet, and 'media' to them is TikTok and YouTube. The glamourous image and relevant appeal that Radio once had is gone.
It's also a tough time for colleges, as in the case of Green River, being that Gen Z is smaller than the Millennials, and the number of college students nationwide is in decline from former levels. A lot of College courses no longer have relevance in today's screwed up job market, where 30% of job listings are fake ('ghost jobs'), careers are short-lived, job security is a joke, and wages often do not keep up with inflation. Throw in the high levels of student debt, it's making college less palatable for a lot of younger people.
However, it's still very sad to see these stations get their plugs pulled, with their signals yanked off the air.
THE END OF AN ERA
So long, KDUN, and so long, KGRG-1. I enjoyed listening to your programming. I enjoyed hearing Mudhoney and Pearl Jam while working out in the early afternoons on KGRG-1, and I enjoyed hearing the Southern Oregon Coast at night while tuning in KDUN.
You have quite a few good stations whose ranks you've now joined -- Radio Disney, KDWN, KNPT, Funny 1060 CKMX -- all of them -- they provided entertainment and information, as your stations did. They provided good listening, and in most cases did their best to serve their communities.
Unfortunately, that simply is not enough.
As my co-workers said when we were all laid off from our Radio jobs in late 2006 -- and none of us ever worked in the field again -- "IT WAS A GOOD RUN, WASN'T IT."
I suppose it was.
Peace.
C.C. May 24th, 2025.